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"The Greatest Copywriter Alive Reveals Best Kept Secrets To Son"

From: Dave Peterson
Tuesday, 9:36 a.m.

Dear Friend,

The story I'm about to tell you is true.

Pay close attention to this story. It could be worth thousands of dollars to you.

I happen to be the son of, and trained by, perhaps the most successful copywriter alive, Ted Nicholas.

If you're not familiar with him, it's time you did your homework!

The Millionaire Maker

There is a very good reason Ted Nicholas is known as the "Millionaire Maker".

He's responsible for helping more people become millionaires than perhaps anyone alive today.

And that's not all. To name a few, Ted Nicholas has...

Written 14 best-selling books

Founded and sold 23 successful companies

Sold over $400 million dollars in products and services

Earned over $1,000,000 in royalties for writing a single 1000 word ad

His amazing track record speaks for itself.

The Teacher and The Student

As you can imagine, when Ted gives me business advice - if I know what's good for me - I listen.

When he said, "Dave, the best thing I can teach you is how to be a great copywriter and communicate your ideas". I took his advice quite seriously.

But it wasn’t always this way…

Believe it or not, up until recent years, I failed to recognize what a treasure I had in my Dad and his incredible wealth of knowledge.

Imagine that, life-time access to one of the most successful people in the history of business and advertising! You simply cannot put a price tag on that, if you tried.

Back in the late 80's, early 90's, I worked for Ted, managing his book warehouse of Enterprise Publishing Company.

I wish I had him teach me the ropes back then.

But I wasn't ready. I was your typical know-it-all, dumb kid. Too blind to see what was right there in front of me all along.

There were other reasons; My parents divorced when I was 14. There was anger and resentment I needed to come to terms with.

Plus, it's intimidating, and not always easy being the son of such a successful father.

An eye-opening experience

Then one day I finally snapped out of my stupor. In a moment of great clarity, an inner voice spoke to me and said "you must learn all you can from your Dad while he’s still on this earth"

So I said, "teach me everything you know".

He said "the best way I can teach you is study my books , tapes, cd's and attend my seminars." From that day on, that is exactly what I did.

The turning point was when I attended one of his speaking engagements in Los Angeles.

A whole new world opened up to me. It was like seeing the light at the end of a tunnel.

We were having lunch one day, I said to him, "I regret waiting so long to learn from you" he replied, "It’s ok, you just weren't ready"

Then he said something that has stuck with me ever since;

He said, Dave, "When the student is ready, the teacher appears."

Today I'm completely turned-on to great marketing, great copywriting, salesmanship, etc. It has changed my life.

I go to bookstores, libraries. I buy everything I can on selling. All to become an expert in salesmanship.

I attend seminars every chance I get. And I'm proud to say, I have my own business.

I'm a Lucky Man

Think about this for a second. I'm trained and mentored by the greatest copywriter alive! I can hardly believe it myself.

But before I could take all of this in I had to do some serious growing as a person. Sometimes in life we just don't see the forest for the trees.

Plus, Ted gives me more secrets on great copywriting than anyone else on earth.

Ted's copywriting fees typically range anywhere from $15,000 to $25,000 plus a royalty of ongoing sales.

I'm just a little more affordable!

It's pretty simple my friend. If you're in business, you need not just any run of the mill, generic sales copy, you need sales copy that kicks butt!

You can have the world's best product or service, but if you can't communicate your ideas in writing, you have nothing.

I can write great sales copy for all your marketing materials including:

Your Web Site

Newsletters

Email Marketing Campaigns

Online Advertising

Brochures

Business Cards

Powerful Sales Copy is The Ultimate Marketing Tool

Here are just a few of the benefits:

I evaluate and study your product or service until I am intimately familiar.

The copy will be targeted to your specific customers
Your customers will be motivated to buy

I look at your product or service in every imaginable way, frontwards, backwards, sideways, upside down, inside out
Establish a great buying environment
Grab the attention of the prospect with a great headline, first sentence, and so on

Get the customer to nod in the affirmative and agree with what you're selling

Create an environment through the written word that causes the prospect to feel comfortable exchanging his hard earned money for your product or service

Offer suggestions on getting your sales letter looked at by as many qualified prospect's as possible

If you are looking for a high-priced marketing guru, I'm not the one for you.

But if you mostly want someone to help communicate your message in a clear and concise way from a down to earth guy like myself. You'll be pleased with me just fine.

If you insist on making a go at your business without the use of powerful words that sell?

Here's what you can look forward to... ZIP!

Don't Wait Until The Cat's Out Of The Bag

Of course, there's just so many clients I can accept before I must start turning people away.

So don't wait until the cat's out the bag. This well kept secret is beginning to leak out now.

It's your choice. I'm confident I can help you. I have studied everything there is about copywriting so I know that what I am offering you is the best service at the best value.

Sincerely,

Dave Peterson

***If you have any questions at all
feel free to send me an email***