Essential Marketing Books For Your Success Library

In my opinion, every book listed here should be required reading for all entrepreneurs.

Some of them are fairly new books and some of them are timeless classics.

I suggest you start your own library today!

Dave Peterson's "Must Have" List

  "Multiple Streams Of Income"

  Robert G. Allen

Dave's comments on this book:

    "Multiple Streams of Income" presents ten revolutionary new methods for generating over $100,000 a year-on a part-time basis, working from your home, using little or none of your own money.

"Wake 'Em Up Business Presentations"

Tom Antion

Dave's comments:

    Tom is one of my main mentors. I've attended his seminars and have been to his house in Virginia Beach for training. If you 're not already familiar with him, he's one of the most successful internet marketers.

    This book is great and I recommend it. But it really only touches the surface of what this guy is all about.

   Log on to Tom's web site if you want to be a better speaker and better internet marketer. And while you're at it, purchase some of his other products!

Tom Antion's Site

  "Become a Recognized Authority In Your Field"

   Robert Bly

Dave's comments:

    Excellent book! Learn simple steps you can take to rapidly establish yourself as the leading authority in your field.

  "Tested Advertising Methods"

  John Caples

Dave's comments:

    The "bible" of proven advertising techniques, now completely revised and updated to reflect today's competitive marketplace.

    A legend in advertising for more than sixty years, John Caples still serves as a guide to generations of creative marketing people.

    John Caples is most noted for his classic headline "They Laughed When I Sat Down At The Piano But When I Began To Play..."

  "Influence - The Psychology of Persuasion"

   Robert B. Cialdini, PH.D.

Dave's comments:

    Amazing book! "Influence" has established itself as the most important book on persuasion ever published. Ask any successful internet marketer today and I guarantee you they all have this book in their collection.

  "Think And Grow Rich"

  Napoleon Hill

Dave's comments:

    This "classic" book contains money-making secrets that will change your life.

    Andrew Carnegie's magic formula for success was the direct inspiration for this book. Carnegie demonstrated its soundness when his coaching brought fortunes to those young men to whom he had disclosed his secret.

  "Scientific Advertising"

   Claude C. Hopkins

Dave's comments:

    Test marketing. Coupon Sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins.

   This classic primer, written in 1923. The marketing techniques in this book are still considered as valid today as back then.

   This classic book has become public domain. You can download for free by clicking below:

Scientific Advertising -Free Download!

  "The Ultimate Sales Letter"

  Dan S. Kennedy

Dave's comments:

    A 28-step system for crafting sales letters, complete with examples of highly successful letters written for very visible companies, often by the author. Of broad interest for sales reps, business owners, and advertising people.

  "Rich Dad, Poor Dad"

  Robert T. Kiyosaki

Dave's comments:

    This book literally changed my life. It changed the whole way I look at money and finances.

    And it taught me to "INVEST FIRST IN EDUCATION" because the only real asset you have is your own mind.

     Each of us has a choice of what we put in our brains. We can watch TV all day, read golf magazines, go to ceramics class, etc.

    Or you can invest in educating your mind by doing things like reading these recommended books and attending business seminars, etc. You choose.

    -Explode the myth that you need to earn a high income to become rich. Challenge the belief that your house is an asset.

    -Show parents why they can't rely on the school system to teach their kids about money.

    -Define once and for all an asset and a liability. Teach you what to teach your kids about money for their future financial success.

  "The Brand Called You"

  Peter Montoya

Dave's comments:

"How To Turn Words Into Money"

by Ted Nicholas

Dave's comments:

    Ok, so I'm a little biased here, Ted Nicholas is my own Dad! Our last names are different because "Ted Nicholas" is a pen name.  I must say though, even if he were not my Dad? I would still tell you this book is awesome.

    Ted Nicholas is a legendary author with over 14 best-selling books. He's an excellent speaker, one of the highest paid in the world.  And he is one of the best marketing consultants in the world. Get this book, make it a part of your library.

    To buy the book and for more information about Ted and his products, Log on to his site:

Order This Book Now!

  "Ogilvy On Advertising"

  David Ogilvy

Dave's comments:

    Another legendary advertising expert David Ogilvy teaches you how to write successful copy, success in direct mail, how TV commercials work, how to create advertising that makes that cash register ring.

  "101 Ways To Promote Yourself"

   Raleigh Pinskey

Dave's comments:

    Tricks of the trade for taking Charge of Your Own Success by Visibility Marketing Expert.

  "Advertising Secrets of The Written Word"

  Joe Sugarman

Dave's comments:

    Joe Sugarman's writing style is very entertaining. Holds your interest from start to finish.

    Joe is one of America's top copywriter's and has built several large businesses through the creative power of his pen. He is also the guy who used to sell BluBlocker sunglasses on TV. He once sold a $240,000 airplane in a single mail order ad. Buy this book if you want to improve every aspect of your selling and marketing skills.